Case Study:
In a recent social media recruiting collaboration, trivago partnered with our team at CareerBee to promote their open job positions and highlight their unique work culture. By leveraging CareerBee’s social media channels, including LinkedIn, Instagram, and TikTok, we aimed to increase brand awareness, engagement, and drive job applications for trivago. This case study explores the objectives, strategies, execution, and results of this successful campaign.
The three videos we created can be found in our TikTok and our Instagram Page.
Interviewee Details
- Name: Ololade Ogeye
- Position: Employer Branding Manager, trivago
About trivago
trivago is a global hotel search platform known for its innovative approach to travel and hospitality solutions. With a presence in numerous countries, trivago is dedicated to providing travelers with the best possible booking experiences while fostering a vibrant and engaging company culture.
Why trivago chose CareerBee
At CareerBee, we have a combined reach of over 100k global talents through all our social media channels. We regularly post career-related content via TikTok, Instagram, and LinkedIn. Our audience primarily consists of users aged 25-44, with most having 2-10 years of work experience. We target professionals in Business and Tech, covering a wide range of expertise from sales and HR to programmers and AI experts. While most of our users are located in Germany, we also have followers in Asia, Africa, the United States, and South America.
Let’s now take a closer look into the experience of trivago with CareerBee. Three videos were posted in total with the goal to support social media recruiting and employer branding. We asked trivago specific questions within these key categories:
- Campaign Planning and Strategy
- Campaign Execution
- Engagement and Reach
- Impact on Recruitment
- Future Collaborations and Recommendations
📋 CAMPAIGN PLANNING AND STRATEGY
Q: Initial Objectives and Challenges: What were the primary objectives trivago aimed to achieve through these social media campaigns?
Ololade: Our primary objectives were to enhance brand awareness and engagement. While job applications were a secondary goal, they were still an important aspect of the campaign’s success.
Q: What were your initial impressions of the proposed campaign strategy for TikTok and Instagram?
Ololade: Your proposals were very detailed and well thought out. It was clear that CareerBee had a solid understanding of our brand and objectives. The proposed strategies were tailored to our needs and reflected a deep understanding of social media dynamics.
Q: How did you find the planning process of these campaigns with CareerBee?
Ololade: The planning process was seamless, although it was initially a bit challenging to coordinate meeting times due to frequent travels. Despite this, and once we settled on a schedule, the collaboration flowed smoothly.
✅ CAMPAIGN EXECUTION
Q: How did you find the overall execution of the campaign in terms of speed, quality, and efficiency?
Ololade: The execution was great. CareerBee delivered high-quality content promptly and managed the campaign with great efficiency. The videos were engaging and resonated well with our target audience.
Q: How did you experience the communication process with CareerBee before and during the campaign execution?
Ololade: Communication was one of the highlights of working with CareerBee. They maintained transparency throughout the process and kept us informed at every step. Their proactive approach to updates and feedback loops ensured that we were always aligned.
📣 ENGAGEMENT AND REACH
Q: How did the campaigns impact trivago’s social media presence and career page in terms of reach and engagement?
Ololade: The campaigns significantly boosted our social media presence. As detailed in our reports, we saw a substantial increase in engagement rates. Our follower count grew, and we received numerous inquiries from potential candidates about our open positions. The content was received very well, amplifying our reach beyond our existing audience.
Q: What specific metrics or KPIs were most important for you in evaluating the success of these campaigns?
Ololade: We primarily focused on metrics such as profile visits, engagement (likes, comments, shares), and follower growth. These KPIs were crucial in assessing the campaign’s impact. Additionally, activities on our career website and the number of applications received were important secondary metrics.
💼 IMPACT ON RECRUITING
Q: How did the campaigns impact the number and quality of applications for the Data Engineer position?
Ololade: We received 22 job applications, with 16 rejections and 6 active candidates still in consideration. While it’s too early to make definitive conclusions about the quality of the applications, the initial results are promising and indicate a positive trend.
🤝 FUTURE COLLABORATION AND RECOMMENDATIONS
Q: Based on your experience, how likely are you to engage in similar collaborations in the future?
Ololade: Very likely. The success of this campaign has demonstrated the value of social media collaborations in enhancing our employer brand and attracting talent.
Q: What recommendations would you give to other companies looking to enhance their employer branding and recruitment through social media?
Ololade: Social media collaboration can be highly effective, especially if the influencer or partner has an audience base that aligns with your target demographic. It’s crucial to choose partners who understand your brand and can deliver tailored, engaging content.
Conclusion: Working with CareerBee to promote social media recruiting
The collaboration between trivago and CareerBee has proven to be highly effective in promoting trivago’s work culture and job openings. The strategic use of social media channels like LinkedIn, Instagram, and TikTok resulted in increased engagement, a boost in followers, and a significant number of job applications. This case study highlights the potential of targeted social media campaigns in achieving recruitment goals and enhancing brand visibility.
We look forward to future collaborations and thank trivago for their trust and partnership.
Are you interested in promoting your company culture and open positions through our social media channels? Reach out to us to discuss potential collaboration. Our email is: [email protected]. We would love to help your company’s employer brand reach even more talent.
