Performance Marketing Manager (US Market) (m/f/d)

Team

As a Performance Marketing Manager, you will play a crucial role in developing and implementing high-impact marketing campaigns across various markets, languages, and products. From inception to execution, you will be responsible for delivering and scaling performance marketing campaigns to drive growth and maximize conversion rates.

This role offers the opportunity to see the direct impact of your work on the team’s processes and the results we achieve. At Raisin, we value teamwork, enjoyment, and personal development, fostering an open and appreciative feedback culture.

Your Responsibilities

As a Performance Marketing Manager, you will play a crucial role in developing and implementing high-impact marketing campaigns across various markets, languages, and products. From inception to execution, you will be responsible for delivering and scaling performance marketing campaigns to drive growth and maximize conversion rates.

That means you will:

• Lead, plan, and execute compelling performance marketing campaigns to increase conversion rates and enhance brand awareness in alignment with our targets.
• Drive performance marketing channels to effectively support the complete consumer funnel, ensuring efficient CPA within allocated budgets.
• Develop strategies for existing channels and explore new opportunities for media testing to optimise lead quality.
• Collaborate with Marketing leaders to oversee media planning, asset development, implementation, measurement, and reporting for Performance Marketing efforts.Your Profile
• 2+ years of experience in performance marketing.
• Proven track record of delivering impactful performance marketing strategies, campaigns, and optimisations, either in an agency or client-side setting.
• Excellent knowledge of ad platforms and networks, including Google (Search, Display, App and Performance Max), Microsoft Advertising (Search, MSAN), Apple Search Ads
• Good/ basic knowledge of ad platforms and networks, including Native Ads (e.g. Outbrain) and Social Ads (e.g. Meta, LinkedIn, Reddit).
• Strong analytical skills, with the ability to derive actionable insights from data and effectively communicate them to diverse stakeholders.
• Demonstrated strategic thinking, translating quantitative and qualitative data into effective marketing strategies.
• Solid understanding of customer segmentation and its application in media planning, buying, and campaign development.
• Ability to thrive in a fast-paced, results-oriented environment and manage multiple projects effectively.
• Exceptional organizational skills, attention to detail, and a sense of urgency and follow-through.
• Excellent written and verbal communication skills.
• A team player with the ability to work autonomously and take ownership.

Nice to have

• Dutch language skills.
• Additional technical experience with tracking technology (e.g. Google Tag Manager, Adjust or other marketing-related tools).
• Familiarity with Looker as a business intelligence platform

Join our mission, join our team – and grow with us!

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which, connects more than 40 different nationalities.

You’ll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by a variety of restaurants and shopping opportunities.

As part of our team, you will benefit from:

• Employee Development Budget of €2,000 and four full training days per year.
• Access to Babbel for continuous language learning.
• Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office.
• Flexible working hours, home office and 28 vacation days.
• Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with more than €20 per month.
• Love cycling? With JobRad, lease the bike of your choice and enjoy tax savings, plus Raisin covers your monthly insurance costs.
• A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.
• Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month.
• You are moving from another country or city to join us? We will support your relocation.